Smarty Mobile

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Stuck in a contract even Houdini couldn’t get out of?

Smarty’s campaign, designed and directed by Pencil Bandit, pokes fun at how over-complicated and confusing contracts can be. The films feature unique characters, developed by Pencil Bandit, to convey the polarization between SMARTY’s ‘no nonsense’ approach and the complex, jargon-filled methods of other mobile network providers.

Pencil Bandit returns with more contractual confudlement for SMARTY Mobile. Simple plans. No funny business!

Designed and directed by Pencil Bandit.

Designed and directed by Pencil Bandit.

Simple plans. No funny business! Pencil Bandit returns to director two more films for SMARTY Mobile's 'Simple Plans' campaign.