Bold animation with a big message.

Chris Cray brings a graphic style, informed by signage, to a campaign that acts as a stop sign to the practice of burning.

Chris’s inventive animated transitions mirror the persuasive line of reasoning of the script. While, his tactile brush textures add an approachably human touch to a topic that may seem intimidating in scale.

Client: Beyond Burning

Agency: @daughter.studio

Production: @somesensestudio

Director: @_chris_cray